Events Calendar
Friendly Fortuna is the perfect place to base your redwood adventure when you visit the North Coast. Whether you’re staying one day, one week, or a lifetime, Fortuna offers all of the amenities of a large town with the friendliness of a small community. Situated five hours north of the San Francisco Bay Area, Fortuna has quality lodging, dining, shopping, and traveler services in a beautiful rural setting.
Our Annual Events bring large crowds to town. Click the event link below to learn more.
Annual Events
January
State of the City Breakfast: Hear from the City of Fortuna and County representatives. Tickets are $25.00 per person and includes a hot breakfast.
Annual Sunrise Rotary Seafood Boil Fundraiser. Held late January 2025! Let the Good Times Boil!
February
Fortuna Chamber Annual Awards Dinner & Auction: Come help celebrate the Chamber’s recognition and of our local businesses who are the winners of award categories for Large Business of The Year, Small Business of The Year, and more. Dinner has a new theme each year and a delicious catered dinner, with a live and silent auction. Doors open at 6:00 p.m. Tickets are $100.00 per person.
March
Daffodil Festival: The Fortuna Garden Club’s annual Daffodil Show features more than 600 stems of the sunny flowers on display. Call River Lodge at 707-725-7572 for dates.
June
Lemonade Day: Celebrate and encourage the empowerment of young entrepreneurs. First Saturday in June. For more information, visit www.lemonadeday.org/humboldtcounty.
Citywide Yard Sale: Centered in Downtown Fortuna, Main Street and adjoining streets are filled with sellers of antiques, collectibles, and rummage. The rest of town joins in with yard and garage sales all over. First Saturday in June.
July
Fortuna Fireworks Festival held on July 3rd: Celebrate Independence Day a little early in Friendly Fortuna with family fun, a BBQ, music, and fireworks from 5:30 -10:30 PM on July 3, in Newburg Park.
Fortuna Rodeo: More than 102 years in the running, the rodeo itself culminates a week of fun and games for the family. Beginning on Saturday, the Fortuna Chamber puts on a Rodeo mixer to kick off Rodeo week located at the rodeo grounds and organizes the Annual Chili Cook-off Monday evening on Main Street. Then there are daily activities throughout town, including kids fun at Redwood Village Shopping Center on Tuesday, the Junior Rodeo on Wednesday and Thursday. The Carnival in the park has a soft open on Thursday and is open till Sunday. On Friday night, catch the popular event "Bullfighters Only” and don’t miss the highly entertaining event; the quadiators. Saturday brings a parade, more rodeo events inside the arena and out. Sunday brings more broncos, bulls, barbecues, and barrels. For information visit fortunarodeo.com. Third full week in July.
Redwood AutoXpo: Throw it back to a cooler time, with vintage cars, hotrods, antique tractors, and farm equipment. The weekend activities include a cruise through town, sock-hop & auction, Deep Pit BBQ, and an artisans faire. Fourth full weekend in July.
August
Hops in Humboldt: Beer, beer, and more beer! More than 45 microbreweries from all over the nation converge in Rohner Park for beer tasting. For information, visit www.hopsinhumboldt.com. Fourth Saturday in August.
October
Apple Harvest Festival: Enjoy the fruits of fall harvest all over town at six different venues. There’s free apple and cider tasting at Clendenen’s Cider Works, a Downtown Street Fair, activities for the kids at Redwood Village, fun at Strongs Creek and Mid-Towne Plaza, a variety sale, and live music in Rohner Park. First Saturday & Sunday in October.
Trunk or Treat: Trick or treating for kids under 12 years of age along Main Street in Fortuna from 3-5pm on Halloween!
November
Annual Holiday Craft Fair: Jump start your holiday shopping with this free two-day fair, featuring quality, handmade crafts. Held at the River Lodge Conference Center.
December
Al Gray Memorial Electric Lighted Parade: Bundle up and watch the big rigs, floats and other vehicles decked out in festive lights. Leaves Main Street at 6:00 PM and travels through town to Downtown Fortuna.
Fortuna Garden Club Christmas Home Tour & Tea: Take a peek at holiday decorations in lovely local homes. Locations vary. Held at the Fortuna Monday Club and throughout Fortuna in December. Sponsored by the Fortuna Garden Club.
Downtown Fortuna Open House
Fortuna Christmas Music Festival: Free day of music performed by nearly 400 musicians in a variety of ensembles, choirs, and bands.
Chamber Meeting
Our Guest Speaker will be Cassie Kemic from the Department of Rehabilitation. The Department of Rehabilitation is a state agency which works to bring qualified individuals with disabilities back into the workforce. One way they do that is to create partnerships with businesses to fill their employment needs. As a state agency all of their services are 100% free to both individuals with disabilities and to businesses.
An optional lunch ($15.00) will be provided.
Free Kids Movies
Fortuna businesses will have free tickets to give out as a THANK YOU for doing business in Fortuna. Tickets will admit children 12 & under and adults with young children for a special 9:45 a.m. show. Organizers are asking that only one adult accompany young children and that families try to have groups of children come with one adult to allow more seats for kids. There will be several adult chaperones at each show and parents can drop children off and pick them up just before noon.
Redwood Village Hosts Al Gray Electric Lighted Parade
Annual Redwood Village Hosts Al Gray Electric Lighted Parade. Locals parade decorated trucks and tractors down Main Street.
Behind Redwood Village; Staging 5:00 P.M., Judging 5:30 p.m. to 6:30 p.m., and awards 6:30 p.m. and parade leaves Redwood Village Shopping Center at 7 PM! The route is pulling out of Redwood Village and taking a LEFT onto South Fortuna Blvd., heading towards Kenmar. We will make a u-turn at the Kenmore lights and head north on Fortuna Blvd. We will take a RIGHT on Redwood Way to drive past Sequoia Springs, a LEFT on Springville, a LEFT on Shamrock, a RIGHT on Lawndale, and a LEFT on Newburg and RIGHT onto Fortuna Blvd. We will drive to Main Street and the parade will be announced at 12th and Main. When the trucks hit 9th street the parade is over!
Downtown Fortuna Holiday Open House
Join us in Downtown Fortuna for our Winter Wonderland Open House. Participating businesses will be open late, some serving hot cocoa, cider, and holiday treats. Parts of Downtown will be "SNOWING". Come down, enjoy the festivities, and get some holiday shopping done. Don't forget about the Parade which will be stopping at 9th Street again this year!
Ribbon Cutting
Please join us for a ribbon cutting to celebrate Fortuna Fabric's new location on Main Street.
Ribbon Cutting
Please join us for a ribbon cutting to celebrate Nest's One Year Anniversary!
Fortuna Garden Club Holiday Home Tour & Tea
Tour two beautiful homes and two new businesses. One of them in a brand new building (GLC) and the other in an historic building in Fortuna (Humboldt Equity). Stop by the Monday Club to purchase tickets and receive the address for the home tours. Tickets are $15.00 each and available before the event at Green's Pharmacy.
Chamber Mixer
November's Chamber Mixer will be hosted by Fortuna Business Improvement District.
Mix and mingle with other Chamber members and the general public at our monthly mixers. Mixers are a great opportunity to network with others and stay connected in the community.
Chamber Lunch
Our Guest Speaker will be Joyce Hayes from the Humboldt Senior Resource Center.
An optional lunch ($15.00) will be provided.